This chapter is about so-called goal maps or wish maps. At first I thought of finding an image online, for example "Top 100 things I must do in my life", but decided not to — and you'll see why in a moment.
In short, we're talking about posters and banners with various wishes and things to do on them. On such posters, produced by some print shop, you just get a random set of things that occurred to the designer who drew the poster. Is that list actually a "top" list? Of course not. There can be no such thing as a top list here, because everyone has their own life, and everyone has their own goals and wishes.
Of course you can make such a list for yourself. In fact you probably should. I do have some goals written down for 12–14 years ahead, but I've certainly never made any top list of wishes and things to do. The problem is that if you've ever seen such a list and read what's on it, it becomes much harder to make a real top list of your own. Your brain will try to cheat: as soon as you start thinking about making a list, it will distract you and feed you items from the list you saw before. You might even "bite" on some of them and tell yourself: "Well, a parachute jump isn't such a bad idea, I'll add it to my list — I'm afraid of heights and I should face my fears". And you'll probably add it. So the poster's author has pushed their idea on you instead of you thinking for yourself about what you actually want to do — not the poster author. As for fears, it's true that it's better to face them, but do you need to face every fear? That's another story, and we'll talk about it below.