General description
The book is 300 pages long and contains 14 chapters. In addition to text, it has a wealth of graphic material. It is easy and quick to read.
Brief description
We will briefly examine the content of each chapter.
Chapter 1. Monetisation
The main ways to earn money on a site are examined: through advertising from search engines, selling leads, and other schemes.
Chapter 2. Introduction to PS (search engines) work
It explains how search engines operate and what factors influence them. The topic of ranking is addressed.
Chapter 3. Choosing a niche
It explains market classification and how to find your own niche.
Chapter 4. Main types of sites and promotion strategies
Different site formats (blogs, landing pages, online stores, etc.) are discussed, and the promotion of each type is described.
Chapter 5. Defining the target audience
It explains how to create an offer, work with clients, and analyse competitors and search demand.
Chapter 6. Site structure
It shows how, based on a semantic core, to design the logical structure, distribute queries and page types.
Chapter 7. Landing‑page design
The main elements of landing pages are described, and how to build and design the “skeleton” of the page.
Chapter 8. Choosing a CMS
Different content‑management systems (CMS) are compared. A guide to selecting and using them is outlined.
Chapter 9. Domain and hosting selection
The topic of hosting and domain naming is discussed. Recommendations are given for choosing hosting with regard to site performance and security.
Chapter 10. Internal optimisation
Text optimisation, meta tags, friendly URLs, image optimisation, page‑loading speed and other technical SEO aspects are covered.
Chapter 11. Adding value to the resource
The author shows how a blog and high‑quality content can strengthen audience, engagement, and SEO.
Chapter 12. Working with contractors
Instructions and recommendations for working with designers, front‑end developers, programmers, and copy‑writers to build a project are given.
Chapter 13. Final steps
Bonus technical recommendations: robots.txt configuration, integration with Yandex and Google, adding maps, analytic systems, etc.
Chapter 14. External optimisation
The link‑promotion strategy is described – link types, anchor lists, sources, and tools for working with external links.
Opinion
The book is about SEO optimisation. It covers both theoretical aspects in a compendium style and the technical optimisation and other practical advice. Overall, since I regard SEO optimisation as a costly dead‑end, this book with its “bright” sides served as the final trigger for writing a blog post on SEO.
