Genres: Internet, Information Technology (IT), SEO Promotion
Year of publication: 2020
Year of reading: 2022
Good
Number of reads: 1
Total pages: 136
Summary (pages): 9
Original language of publication:
Russian
Translations to other languages: No translations to other languages found
General Description
A small book on SEO optimization that outlines the main concepts of SEO promotion in a thesis format. It consists of 5 chapters. Contains many examples. Written in accessible language, it's easy and quick to read.
Brief Overview
- Website Content. In this chapter, the author emphasizes that modern content should primarily be user-oriented, not search engine robots. Techniques for creating deep, comprehensive materials that satisfy the user's intent (need) are discussed. The author highlights the importance of proper text structure, the use of headings, and eliminating "fluff," which directly impacts behavioral factors and time on page.
- Working with Links. This chapter is dedicated to the strategy of building a quality link profile in today's reality, where algorithms severely punish spam. The differences between natural and purchased links are examined, as well as the importance of donor site authority. The reader learns how to analyze competitors' link profiles and build a safe link-building strategy that will help increase the site's weight in the eyes of search engines.
- Technical Site Audit. This section details the "inner workings" of a site that affect indexing and correct display in search. The author explains how to find duplicate pages, configure redirects, optimize loading speed, and check the correctness of structured data markup. A properly conducted technical audit lays the foundation; without it, even the best content cannot break into the top of search results due to code errors or poor bot accessibility.
- Working with E-A-T. This is a key section of the book, dedicated to Expertise, Authoritativeness, and Trustworthiness factors. The author explains in detail the concept of YMYL (Your Money or Your Life) and why the quality assessment criteria are much stricter for medical or financial sites. Practical advice is given on designing author pages, confirming their qualifications, and creating a transparent site policy, which is critical for receiving high ratings from Google assessors.
- Working with Reputation and Negative Reviews. The final chapter focuses on managing reputation in search engine results (SERM). The author discusses how to handle negativity, respond to reviews correctly, and encourage customers to leave positive ratings. Since user trust is directly linked to conversion, working on the brand and the cleanliness of the information field around the company becomes an integral part of the overall search engine optimization process.
Opinion
A decent book on website SEO promotion, from which I learned about things like YMYL and E-A-T, and how much attention Google pays to them when ranking search results.
By the way, not too long ago I wrote my own book on technical SEO, a link to which you can find in the "My Books" section.
